About
In classical architecture, the exedra was a curved recess built into a colonnade — a place to sit, think and take counsel before a decision was made. We took the name because that's exactly the work: the considered space between rushing into AI and standing still.
What we believe
Drop powerful tools onto a messy operating model and you scale the mess. Drop them onto a clear one and you compound the advantage. The work that decides which way it goes isn't technical — it's operational, and it's almost always skipped.
So we don't lead with tools or prompting. We lead with how the business actually runs, what's already happening with AI, and what has to be true before any of it is worth scaling. Evidence first. Opinion second.
Principles
We surface what's really happening, including the parts nobody's saying out loud. Clarity is the product.
The operating model comes first. The tool stack follows the work — never the other way around.
Productised engagements with clear deliverables. You always know what you're getting and what it costs.
Momentum the business keeps. We build the foundations and the people — not a dependency on us.
The team
Co-Founder & Principal
Brings the strategy and operator lens — connecting where the business is heading to how it actually runs day to day, so AI lands as a genuine business decision, not a tooling one.
LinkedInCo-Founder & Principal
Commercial and client-side depth, with a track record of building and leading professional services teams.
LinkedInCo-Founder & Principal
Operator, founder and AI practitioner — leads the diagnostic and AI operating model work, and delivers enterprise AI enablement programmes.
LinkedIn